Uk Fish Market

MKT2004: Research Methods for Business and Marketing Group Project: alternate info Analysis and Qualitative Research Written by: Lucie Barreau, Timothy Walton, Jamie Cousins, Tuan Tran, Lu Ye, Yimin Lou, Tao Tang mental faculty leader: Matthew Gorton Submission Date: 05/12/11 Table of content 1. Introduction 2. go off of secondary information 3. methodology 4. Focus Group Analysis 5. Personal experience records 6. Triangulation of methods 7. finish 1. Introduction Our explore has been set up specifically to discovery patterns in small peoples (age 18-30) lean obtain and consumption in the UK, in carnal knowledge to age, gender, nationality, lifestyle, income, regularity of procure, type of fish secured and place of purchase. We aim to measure trends, accompanied and explained with qualitative information. Our abstract will be ground around findings drawn from secondary entropy, via website searche s, academic textbooks, government data and academic journals. We will excessively be exploring special data via focus group findings as well as ain experience records. Our aim is to give up an accurate view of the grocery and ease up a describe that can be utilize as an analytic and decision making tool. Our research report aims to concentrate the primary and secondary data findings and thus present market intelligence. By analysing both secondary and primary data we aim to correspond and contrast young adults fish purchase and consumption habits in an effort to understand attitudes towards fish and reasons for the purchase or non purchase of fish and fish products. 2. Review of Secondary Data application Overview Consumers regard food as an essential purchase for every(prenominal) household (Keynote,2011; Mintel, 2011).However,their choice of food is influenced by their raise in health and nutrition provision, their budget and environmental beliefs. slant an d mollusk provide a multiplicity of key nutr! ients such(prenominal) as protein, retinol, vitamin D,...If you privation to get a full essay, hostelry it on our website: OrderEssay.net

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