Roger's Five Factor Analysis

Question 1: Rogers five factors foresee the diffusion radiation pattern and speed of innovation. As staying innovative is a key subjugation factor for any business, understanding the diffusion of innovation would help managers to better look for and manage that diffusion. As it has been stated in the paper, good innovation rarely sells by itself. Therefore, understanding how customers wear the innovation will greatly help the managers to succeed in new products design and launch. The five factors can help managers to predict the likely rate of diffusion of a new product, appropriate products that are likely to be adopted. They also help managers to cut down down their grocery storeing efforts and leverage on the factors that the innovation does wellhead and subordinate those the innovation does poorly. Question 2: Having considered Rogers five factors, we could beg off the mixed bag of adoption rate of consumer digital camera before and aft(prenominal) early 2000s. Relative advantage: The dominant players in the market were film cameras before early 2000s. The digital cameras didnt adduce an affordable price then. The retail price was farthest in a higher place the film camera. Also, delinquent to technical limitation, digital cameras couldnt suggest high whole tone prints before early 2000s.

Compared with film cameras, digital cameras were expensive to afford, and pathetic quality in photos. The return on investment is pitiable for consumers. Therefore, digital camera didnt vortex a exhaust relative advantage that replaces the film camera. Compatibility: In todays light, the digital camera is very congruous with our values and w ell-nigh other electronic consumer products.! However, back in to a great extent than 20 years ago, the idea of producing photos digitally whitethorn non be well accepted, and neither for other electronic products in general. Moreover, the digital camera may require endorse from other electronic devices such as computer, which may not be populated by majority of people then. Also, computers qualification be expensive and low performance at that time,...If you regard to prolong a full essay, order it on our website: OrderEssay.net

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