Saatchi& Saatchi

GLOBALIZATION APPROACH OF SAATCHI & SAATCHI The ability to launch global advert campaigns was among the foremost capability building measures that were to be consumeed in holy order to develop a globalization strategy for the order. though the Saatchi brothers, Maurice and Charles had al slipway been inclined towards the very subject of global commercialise except finally it became incumbent upon the new CEO Louis-Dreyfus to follow through the strategy as a part of measures to bring the union out of the crisis. The concept of global marketing had been developed by the ace management guru Theodore Levitt of the Harvard Business School and it essentially meant that the cultures full about the world are becoming so corresponding and akin in nature that marketing of the products can be through with(p) in similar or rather uniform ways everywhere in varied geographical locations. The specific border on that Louis-Dreyfus adopted towards this global marketing thought process was in normal diverse from the one imagined by the Saatchi brothers. He agreed regarding the muscularity of the idea and believed that it would be apt to expand into different markets in order to cater to the needs of the multinational clients besides he specifically cautioned against over generalization and said, Creativity isnt the same everywhere.

You cant apply the same principles in England, France and America. though he complimentsed to tread carefully regarding the globalization lay down along but he was firmly committed to the radical idea and his commitment is amply reflected in the detail that he later concurrence with Maurice recruited Theodore Levitt to the bo ard of the company in 1990. Also, he reitera! ted the fact that global marketing should be seen not as a one time or static approach but is very much a dynamic and evolutionary process. He also held the strong belief that Saatchi should be at the promontory of implementing this strategy. Under the aegis of this strategy it was chalked out that clients who struggle transnationally who...If you want to get a full essay, order it on our website: OrderEssay.net

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