Strategic Planning- Kelloggs

INTRODUCTION In this paper, I shall produce a strategical see for the Kelloggs follow. This will take an evaluation of the organisations customer base, an psychoanalysis of foodstuff entry strategies, including its strengths, weaknesses, opportunities and threats; and will conclude with a serial of evaluations and recommendations. OVERVIEW OF THE KELLOGGS COMPANY Kelloggs starting time began producing breakfast cereals in 1906, in Michigan with just 44 employees. Today the Kellogg familiarity manufactures in 18 countries and sells products in much than 180 countries nearly the world. The Kellogg Company is the worlds lead-in producer of breakfast cereals and whatchamacallit foods, such as cereal bars, and aims to maintain that position. In 2007, it was Britains biggest selling grocery brand, with gross revenue of much than £550 million. In 2010, sum worldwide sales were virtually $12 billion, making Kellogg Company the worlds leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, icy waffles and veggie foods. (www.kelloggs.com). Product lines include ready-to-eat cereals (i.e. not hot cereals comparable porridge) and nutritious snacks, such as cereal bars.

Kelloggs brands are business firm names around the world and include Rice Krispies, spare K and Nutri-Grain, whilst few of its brand characters, like Snap, Crackle and Pop, are amongst the most long-familiar in the world (The Times 100). For more than 100 years, declare oneself and commitment to being the best has command the Company. Kelloggs has historically been a lead er in industry, innovation and merchandise ! (www.kelloggs.com). THE KELLOGGS COMPANY - strategical PLAN SWOT Analysis Strengths 1.Number 1 brand globally 2.Very noble brand awareness among consumers 3.High character awareness among children 4.Good personify controls 5.Strong lead and skilled senior management team 6.Strong R&D and innovation abilities...If you want to get a full moon essay, order it on our website: OrderEssay.net

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